Scarlett and Melanie show the importance of women's traditional role as social butterflies. Women are generally considered more relationship-oriented than men are. In GWTW, Scarlett eventually gets fed up with always trying to please other people, and eventually abandons any attempt to build good relationships. She turns to her love of money, running a business and marrying rich Rhett Butler. In the end of the book, Rhett concludes that one of the only things Scarlett ever wanted was "to be rich enough to tell the world to go to hell." And where did Scarlett end up?